Territorial attractiveness and place marketingwith MMAP
Given the increased competition between territories, attractiveness (economic, touristic, business, residential, university, cultural, hospital) has become a major issue for local government as well as for many operators of these territories, from the public and private sectors. Public transports, trade, housing, public equipments, universities, hospitals… In order to keep being competitive and attractive, territories must nowadays offer an offer adapted to their publics and their environment.
As an agency expert in territorial place marketing and attractiveness communication, MMAP is the Sennse partner on the overall of these issues.
Together, we propose a methodology capable of federating all the actors of a territory, public and private, pledge of success of territorial marketing approaches.
Our goal : co-construct and implement a shared, sustainable strategy, adapted to the means and ambitions of each territory.