Transport design in the Paris region
Client : Île-de-France Mobilités
(Paris region public transport authority)
CONTEXT
Île-de-France Mobilités, the transport authority for sustainable mobility in the Île-de-France region, coordinates the daily travel of millions of passengers.
Île-de-France Mobilités’s corporate identity as displayed on rolling stock must lay the foundations for a strong regional image of the regional transport sector. It must be flexible, ensuring the presence of other partners.
Designed to last, it is part of the integrity of the regional transport system. Its specifications must reconcile multiple concerns: guiding passengers, respecting local identities and the architectural heritage of the Paris region, incorporating transport operators and technical constraints.
COMMUNICATION CHALLENGES
Creating design guidelines with unique but fully-adaptable graphic elements that are compatible with existing vehicle bodywork and that can also be adapted to all future types of equipment, for a gradual evolution towards a coherent regional identity of the network.
The distribution of surfaces, colours and icons must correspond to the division of tasks between the role of organizer (Île-de-France Mobilités) and the responsibility of the transport operators and, where appropriate, local authorities.
Its rollout across a wide variety of contexts must make it possible to structure and differentiate the services offered by the extensive transport network in the Ile-de-France region.
MAIN SERVICES PERFORMED
- Hundreds of liveries for buses, coaches, trams, metros and trains.
- Several versions of identity guidelines allowing designers to take ownership of the principles and create tram or bus stations, websites, smartphone apps and passenger information materials.
- The graphic design for transport in the Ile-de-France region is now shared by all and recognizable. It has become an element present both in Paris and in the everyday landscape of the cities and countryside throughout Greater Paris.
