Communication and consultation on the Toulouse Eurosudouest project

Client : Europolia, Toulouse Métropole

CONTEXT

Toulouse EuroSudOuest is the major project aimed at redeveloping the rail station and the entire Matabiau district, encouraging the development and influence of Toulouse Métropole.
Since 2011, Sennse has been supporting Europolia (the Toulouse Métropole special-purpose entity created specifically to manage the project), as well as its partners at national, regional and departement level together with the SNCF and Tisséo (the Toulouse public transport network) in the consultation process and in communication and promotion of the project.

COMMUNICATION CHALLENGES

• Promote and bring all parties together around Toulouse EuroSudOuest, a large transport and development project, which aims to prepare for the arrival of the Toulouse high-speed train line, redevelop the station and the Matabiau district and extend the city centre.
• Develop the influence and attractiveness of the city and the metropolitan area
• Promote all the partners associated with the project: government at national, regional and departement level together with the SNCF and Tisséo

MAIN SERVICES PERFORMED

• Creation of name and visual identity.
• Definition and implementation of the communication launch strategy.
• Strategic advice for and implementation of the consultation project
• Creation of communication tools and multi-channel consultation media
• Facilitation of public meetings

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